Ask a real estate agent to spend ten minutes learning the customer relationship management system their brokerage provides and you may hear a familiar response. “I do not have time.” Ask that same agent how much time disappeared last night watching Instagram Reels, TikTok videos, YouTube Shorts, or scrolling Facebook, and suddenly the conversation becomes uncomfortable. The problem facing many real estate professionals is not a shortage of technology. It is not even necessarily a shortage of time. It is…
MarketNational
Realtors Say They Do Not Have 10 Minutes for CRM Training. But Somehow Instagram Gets Two Hours.
Realtors say they lack time to learn their CRM—but social media still gets hours. The real issue is discipline, follow-up and how agents use technology.
