By Buck Wargo A new survey shows what buyers want to hear when it comes to buying a new home. John Burns Real Estate Consulting released a report that said buyers want to feel understood and that the phrases resonating with them are “crafted for connection” and “inspired by you” – something that signals personalization and intent. Construction quality is also an underused sales weapon since only 44% of consumers feel confident that new homes are well built, the report…
MarketPhoenix
What Buyers Want To Hear When Buying A Home
New research suggests buyers respond to messages about connection, real life and construction quality more than familiar luxury-home clichés.
