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The Brokerage Bloodbath: Why Your Best Realtors May Already Be Planning Their Exit

Why real estate brokerages are losing productive agents, what warning signs leaders miss, and how stronger retention strategies protect company growth.

The Brokerage Bloodbath: Why Your Best Realtors May Already Be Planning Their Exit

By Ryan Holt | EMD News Real estate brokers spend enormous amounts of time recruiting agents. They call prospects, buy recruiting technology, attend events and promise better support, better tools and better economics. But the bigger danger may already be sitting inside their own company. Agents are leaving, and many brokers do not see it coming. New survey research highlighted by Inman and conducted with Lone Wolf found that 74 percent of brokers believe retention is more important than recruiting.…

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