Artificial intelligence is moving quickly through real estate. Agents use it to write listing descriptions, create social media posts, draft emails, summarize documents and analyze markets. The National Association of Realtors reported this week that 23 percent of Realtors use AI daily, while 55 percent say it has positively affected their business. But there is a major difference between helping a Realtor work faster and replacing what a great Realtor actually does. AI cannot sit across from a nervous seller…
MarketNational
AI Can Write the Listing. It Still Cannot Do the Realtor’s Job
AI can accelerate real estate marketing and analysis, but it cannot replace local experience, human judgment, negotiation, or client trust.
