The battle for real estate agents is getting bigger. Literally. HomeSmart announced a strategic merger with NorthGroup Real Estate that adds nearly 2,000 agents to its network and pushes the Scottsdale based brokerage above 27,000 agents nationwide. The transaction significantly expands HomeSmart across North Carolina, South Carolina, Georgia and Florida. NorthGroup has more than a dozen offices throughout those markets. But this is more than another brokerage merger. It raises an increasingly important question for the real estate industry: How…
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HomeSmart Just Added Nearly 2,000 Agents. The Mega Brokerage Race Is Getting Bigger
HomeSmart’s NorthGroup merger adds nearly 2,000 agents and highlights the growing scale of national real estate brokerages.
