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A Cellphone and an MLS Login Aren’t Enough: The Technology Every Realtor Needs to Build a Real Business

There was a time when a Realtor could survive with a cellphone, business cards, MLS access and a decent database. Those days are gone.

A Cellphone and an MLS Login Aren’t Enough: The Technology Every Realtor Needs to Build a Real Business

There was a time when a Realtor could survive with a cellphone, business cards, MLS access and a decent database. Those days are gone. Today’s agent is competing against other Realtors, sophisticated teams, national portals, artificial intelligence and consumers who expect information immediately. Technology is no longer an extra. It is part of the job. But that does not mean Realtors need 25 different subscriptions. They need the right technology working together. START WITH THE CRM The center of an…

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