Compass does not have to eliminate the multiple listing service to change American real estate. It only has to make the MLS the second place a home appears. That is the strategic possibility behind the company’s private listing campaign and escalating legal fight with listing services. Compass promotes a three phase marketing system. A seller can begin as a Private Exclusive inside the Compass network, move to Compass Coming Soon and eventually enter the public MLS. The company argues that…
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Compass Does Not Need to Kill the MLS. It Only Needs to Make It Second.
Compass’s private listing strategy could shift the first look at homes away from the MLS. What that means for sellers, buyers and competing brokerages.
