Opinion Photo: Hammer Group / Unsplash. Illustrative stock photograph; not a property or company discussed in this article. Real estate brokers keep talking about culture. Too often, what they offer is a login, a group chat and an invitation to figure things out alone. Then they wonder why agents feel disconnected, training goes unused and production fails to improve. Here is my argument: brokerages should make the office worth showing up for, then build clear expectations around using it. For…
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Brokers, Stop Shrinking the Office. Build One That Makes Agents Compete and Produce.
Daniel Park makes the case for useful brokerage offices built around coaching, prospecting and healthy competition, with expansion guided by demonstrated needs.
