Opinion Photo: Emiliano Vittoriosi / Unsplash. Illustrative stock photograph of a ChatGPT screen; not AI-generated. A broker can approve an AI subscription in five minutes. Explaining an inaccurate disclosure to a client, regulator or attorney can take longer. That gap should concern every brokerage rushing to automate its business. Artificial intelligence can draft advertisements, summarize documents and handle routine questions. But when those outputs reach consumers under a brokerage’s name, someone needs to know whether they are accurate. I believe…
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Your Brokerage Bought AI. Did Anyone Check What It’s Telling Clients?
Opinion: Maya Brooks urges brokerages to assign reviewers, verify AI communications and property images, protect client data and examine insurance coverage.
