By Ryan Holt | EMD News For decades, one of the biggest selling points in residential real estate was the name printed above the office door. Agents joined recognizable national brokerages because the brand carried credibility. Sellers recognized the logo. Buyers recognized the yard signs. New agents could walk into a listing appointment backed by a company name that had been around for decades. But the real estate business has changed. Today, consumers can find an agent through social media,…
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The Brokerage Name Is Losing Power. The Agent’s Name Is Becoming the Brand.
