Coldwell Banker Realty is making one of the biggest technology moves in residential real estate, and the size of the rollout deserves attention. Since July, more than 15,000 Coldwell Banker Realty agents have been given access to Home Platform, the technology system developed by Compass International Holdings. CEO Kamini Lane told Inman the company ultimately wants every agent in its company owned network activated. With a network this large, successful adoption could reshape expectations for brokerage technology nationwide. A MASSIVE…
MarketNational
Coldwell Banker Just Put 15,000 Agents on One Platform. The Brokerage Technology War Is Getting Serious
Coldwell Banker Realty is bringing more than 15,000 agents onto Home Platform, putting brokerage technology adoption in focus.
