One of the hardest conversations in real estate happens before the sign ever goes in the yard. A homeowner looks at their property and sees years of memories, improvements, upgrades, sacrifices, and money invested. The market sees something completely different. It sees square footage. Location. Condition. Lot size. Comparable sales. Current inventory. Interest rates. Buyer demand. And what someone is actually willing to pay. That difference between what an owner believes something is worth and what someone else is willing…
MarketNational
The Endowment Effect: Buyers Are Not Paying for Your Memories
Why sellers often overvalue their homes, how the endowment effect distorts pricing, and why buyers pay for market value—not memories.
