Photo: Michael Brown / Unsplash. Illustrative stock photograph; not a property or company discussed in this article. High prices and expensive financing create a brutal combination for real estate agents. Buyers hesitate, sellers defend yesterday’s expectations, and transactions require more work before closing. Surviving this environment requires a business built around realistic advice, consistent prospecting and disciplined spending. Waiting for lower rates is not an operating plan. Every week, measure conversations, appointments, signed agreements, contracts and closings. Identify where prospects…
MarketNational
Realtors, Lower Rates Won’t Save Your Business. Here’s How to Survive Until Buyers Return.
Maya Richardson outlines practical steps for agents facing high mortgage rates, from realistic pricing and lender comparisons to prospecting and expense control.
