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The MLS Is Coming for Zillow: What Happens If Realtors Stop Paying Portals for Their Own Leads?

For years, Realtors have watched their listings travel from the MLS to massive consumer websites, only to find themselves competing for the very leads those listings generate. Now one of America’s largest MLS organizations is trying somethi

The MLS Is Coming for Zillow: What Happens If Realtors Stop Paying Portals for Their Own Leads?

For years, Realtors have watched their listings travel from the MLS to massive consumer websites, only to find themselves competing for the very leads those listings generate. Now one of America’s largest MLS organizations is trying something different. Stellar MLS has launched its own public home search platform, powered by the Broker Public Portal’s Cribio technology. Stellar serves more than 75,000 real estate professionals, making this one of the largest MLS backed consumer search launches to date. The interesting part…

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