Market · Phoenix
What Buyers Want To Hear When Buying A Home
New research suggests buyers respond to messages about connection, real life and construction quality more than familiar luxury-home clichés.
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Market · Chicago
Why Realtors Should Use Social Media Influencers to Build Their Brand
Influencer partnerships can help Realtors reach established local audiences, build familiarity and turn attention into measurable client opportunities.
Market · National
Housing Is Already Hurting. A December Fed Rate Hike Could Make It Worse
The housing market is already under pressure from high prices and mortgage rates near 7 percent. Another Federal Reserve increase in December…
Market · National
The Endowment Effect: Buyers Are Not Paying for Your Memories
Why sellers often overvalue their homes, how the endowment effect distorts pricing, and why buyers pay for market value—not memories.
Market · New York
New York Real Estate Is Defying the National Slowdown as Buyers Battle for Limited Inventory
New York buyers are competing for limited inventory while rents remain near records, defying the broader national housing slowdown.
Market · National
Realtors Say They Do Not Have 10 Minutes for CRM Training. But Somehow Instagram Gets Two Hours.
Realtors say they lack time to learn their CRM—but social media still gets hours. The real issue is discipline, follow-up and how…
Market · National
How a Real Estate Agent Can Make $1 Million a Year: The Actual Math
The real math behind a $1 million real estate income goal—from commission and sales volume to brokerage splits, expenses, closings and lead…
Market · National
Real Estate Merger Wave Is Reshaping the Industry in 2026
Major brokerage, mortgage and technology mergers are reshaping who controls agents, listings and the consumer real estate journey in 2026.
Market · Miami
Miami Has Two Housing Markets and Both Are Making Headlines
Miami’s record luxury sales coexist with a buyer-friendly condo market, creating two sharply different housing experiences in 2026.
Market · National
Why Nvidia Could Still Have Room to Grow Over the Next 12 Months
Nvidia’s revenue and data-center growth show why the AI chip leader may still have room to expand over the next 12 months,…